Reply To: What is the best way to “refresh” the BridgesUS Branding Guide?

  • Lawrence Dietz

    Member
    October 24, 2024 at 6:57 pm

    The US Patent & Trademark Office shows 6,608 results for “Bridges.” Of those, 4,403 are “dead or abandoned.” The remaining 2,265 registered or pending include a huge number in which “Bridges” is only one part of the organizational name (Highstreet Bridges, an IT management company; Bridges Together, educational services; and on and on).

    We are in the second row of the two-by-two listing, under a pair of organizations which are “dead or abandoned,” and out listing shows our current graphic and name in B&W. (Others have color.)

    Perhaps lawyers have advised otherwise.

    The fact that the Bridges on the logo, with its graphics, doesn’t exactly match the corporate name doesn’t seem to me to be an obstacle.

    If you’re saying that the graphics could use an update, absolutely well and absolutely good, but I’m not sure we want to solicit ideas from Pakistan, where there are only some 900+ suspension bridges to inspire a designer [insert smiling emoji here]. The U.S. has 1,445 suspension bridges, out of a total of over 600,000 lesser bridges. How many bridges are there to God?