The Yellowbox creation is absolutely clever. I only wish that I believe BridgesUS is or could be a famous, or easily identifiable, “brand,” like Coca-Cola. And if all BridgesUS did was enable Leaders to tend to the immediate physical needs of people, BridgesUS would aleady be identifiable — think Red Cross. But when we factor in God, and people’s acute spiritual needs, then the waters are far deeper. I’m working hard to swim in those waters with you, Jim, and others in the BridgesUS community.